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Mobile operators look to digital inclusion

Keikantse Lesemela

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Mascom MD Jose Couciero.

Mascom Chief Executive, Jose Couciero said they are looking into digital inclusion as the potential source of revenue growth because mobile subscription is no longer a major driver.

Botswana has one of the highest records of mobile penetration in Africa at 176 percent, Internet users’ stand at 21.4 percent while the fixed line telephony services stand at 8.2 percent. “As the Botswana mobile market evolves, we observe that mobile subscriber growth alone is no longer a major driver for revenue growth. Rather, the potential for the market is in digital inclusion through access to mobile and fixed broadband,” Couciero.

He said they have invested significantly in deploying their own transmission backbone and Metropolitan fibre rings to prepare their business to enter the residential markets with bundle offers of Internet, voice and content. “I am excited to confirm that we now offer fixed broadband services using both fibre and 4.5G wireless technology. These technologies offer high speed internet for TV live streaming and online games without interruptions,” he said.

Meanwhile, the government owned Botswana Telecommunications Corporation Limited (BTCL) observed the increased usage of social media platforms which has negatively affected the traditional voice call services resulting in decreased turnover for the company. Recently, BTCL Managing Director, Anthony Masunga also highlighted that competition in the telecommunications sector continued to intensify with the entry of new internet service providers leading to a downward pressure on prices.

On the other hand, another competitor, Orange Botswana is currently constructing a data centre which will enable the company to offer telecommunication and internet services without interruptions. The Orange Data Centre will cover 81% of the population with the 2G technology, 62% of the population with 3G technology and 45% of the population with 4G technology, offering the greater levels of security, flexibility and accessibility to data and information around the world.

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Cell City rewards customers

Keikantse Lesemela

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Cell City gave away two Toyota Hilux pick up cars worth about P300 000 and three Hisense televion sets worth P15 000 each to their customers through their annual competition.

In partnership with Hisense and Orange Botswana, Cell City conducts annual competitions to reward their customers and contribute to citizen empowerment. Handing over the cars on Friday, Cell City Chief Executive Officer, Brian White said through the competition they want to satisfy their customers and give back to the community. “Cell City and Orange clients were given a chance to win either a Toyota Hilux pickup or a Hisense television set.

All they had to do was purchase any Hisense mobile phone from a Cell City or Orange retail outlet and fill in the competition form in the store,” said White.Thato Ntshabele, who won one of the cars told the Business Trends that she bought a Hisense cell phone worth P900. 00.

“I never expected that I can win a car. I was just filling the forms and dropped into the entry box and I forgot about it. I am so happy to receive this prize and I thank Cell City for this opportunity,” said Ntshabele. Another winner, Dimakatso Mmusi expressed his excitement saying he had always wanted a van and he is grateful to Cell City.

“I just bought a cell phone worth P899.00 at Cell City Railpark mall, I never expected anything, and I was just submitting the form as I was requested by the shop assistants. This car is very useful to me,” said Dimakatso.

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Smecha chillie hits the shelves

Keikantse Lesemela

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For the love of food and the passion to apply modern technology processes in food manufacturing locally, Kgalaletso Mothoagae established her own brand, Smecha specializing in relishes.

She processes and packages chillie in 325 gramms and 1 litre bottles selling at P50 and P150. She told the Business Trends that she decided to process chillies as it is one of the products that are rarely processed in the food industry.

She started cooking it for home consumption and later started selling to friends and currently the product has gone beyond borders at South African Spar shops and Restaurants. “I couldn’t look for any other vegetable as most of them have already been processed in the market. It is my first product of research in the food industry so I found out that I can do good business with this product. This chillie is free from preservatives but still has extended shelf life of 6 months,” said Mothoagae

The Kanye born young lady studied food technology and has the passion to explore the food processing market in Botswana and contribute to reduce the high food import bill. “I wanted to explore more about food and use my skills to contribute to the development of the local food processing and manufacturing industry. I also wanted to supplement my income at the same time,” said Mothoagae.

She has a degree in Food Technology. She says there is a lot of potential for business growth as there is a demand for the product locally and in South Africa. “My main customers are individuals in homes, they have embraced the product, and they love the taste. There is also a market that has been secured in SA; it is available in several shops like spars and some restaurants”. In future, Mothoagae said she would increase the product range to 10 using various vegetables and flavours.

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