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Breezing through

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After his stint on Big Brother Africa, which was part of his grand plan to venture out of Botswana to explore the African market, Zibanani ‘DJ Oneal’ Madumo (36) was able to attract the attention of the audience he wished for.

Thanks to strategically placed friends, public relations representatives and a hit radio show ‘Oneal on CliffCentral’ he is now penetrating the African region. He currently records a listenership of close to 1 million and his show is the most downloaded on CliffCentral.com. He shares that as a DJ his sound has broadened to accommodate the continent. One of his favourite hotspots is Kenya where he is grateful for the heartfelt reception. “I can fill up a club in Nairobi, just me.

That was heartwarming,” says the DJ. No matter where he goes or what he does, Botswana will always be cemented in his heart. “I am not trying to compete with South Africans at being South African. Ke Motswana and that’s the commodity through which I trade.” This attitude has helped him break through glass ceilings and gained him lucrative connections. It was no easy feat to convince the corporates at his current work base, South Africa, that he is an alternative and worthy option to carry their brands.

This sturdy hunk is now the ‘Brand Influencer’ for Jeep Renegade and also one of the new ‘Brand Ambassadors’ for Aramis Black- Cologne for men. “I am currently in talks with two major shoe and clothing brands that just launched in South Africa.  Nothing is set on stone yet but I am confident that I will bag them as well. I am very choosy about where I position myself. I never chase fame instead I let fame chase me.” Oneal observes that after ten (10) years being part of the entertainment industry he understands the imperative of keeping grounded and maintaining his identity. “I also listen to that voice you hear when everyone else has stopped talking; for others it’s the voice of God, others your gut for some their conscience,” he adds.

This DJ has a strong urge for privacy, but his job unfortunately makes it difficult to keep to himself. “After you broadcast and share yourself with close to one million listeners during a radio show and in the evening I will perform at a club for about 500 hundred people. You lose a piece of yourself everyday like that. You sacrifice your time.” Don’t get him wrong he is not complaining just highlighting the fact in case you should meet him on a busy day and you are disappointed he did not give you enough time to chat with him.

He is aware that it is not easy for people to keep their edge and authentic selves particularly with online and social media. “You have people trying to Keep up with the Kardarshians; a new Blog, the latest West African invasion. Things change so quickly that so much can go right and so much can go wrong.” Oneal cemented his identity with the help of his appearance on Big Brother Africa, where he also met his girlfriend and singer, Feza, from Tanzania. Together their brand is very strong and easily recognisable.

DJ’ing is an art form like any other. It has evolved and keeps changing due to the advent of digital space. DJs now have a symbiotic relationship with their audience. He emphasises that having access to resources and the latest DJ’ing software does not make you an actual DJ. Having a great music collection in your car does not qualify you as a DJ nor does playing chart topping songs one hit tune after another. “A DJ is a DJ at heart, with or without music or equipment,” says the local export.

“For example, DJ Fresh, it’s about listening to the sound of music. A specific instinct for music, an ear for music. A DJ’s taste in music cannot be influenced by anything or anyone.” A good DJ is a good communicator one that communicates well with their music. “If you can tell a story with your set I am sold.” Oneal’s relationship with his craft goes deep, so deep he has sets at his house that no one has ever heard before; sets he uses only to channel his inspiration.

As to be expected this broad thinker’s focus is not only on DJ’ing and music. He is also devoting his time to his business details of which he refuses to share.
 “It’s not for public consumption. I am also at the research stage of my very first book. I plan to use the Christmas holidays to make progress and identify possible partners,” concludes Oneal. Aramis Black is available at Stuttafords (Airport Junction). 100ml bottle sells at P849.95 and a 50ml bottle sells at P639.95

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BMC secures beef market in Seychelles

Dikarabo Ramadubu

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Botswana Meat Commission (BMC) will soon start to sell its beef to the Island of Seychelles. Not only will they sell frozen raw meat, but will also send corned beef for trial in the Island.

All this is thanks to last week’s visit by President Mokgweetsi Masisi who included in his delegation executive management of the BMC, led by Chief Executive Officer, Dr Akolang Tombale.
The agreement signed between BMC and two leading Seychelles companies, will see BMC exporting at least 48 tonnes of raw beef to the island possibly from October. The names of the two companies that BMC signed an agreement with are Seychelles Trading Company which is a quasi-government organisation, and Rosebelle Company which is privately owned.

Although both have agreed to trade with each other, BMC cannot start immediately, as they have to wait for the green light from Seychelles companies who still have to apply for import permits in accordance with the law of their republic.

Speaking to The Midweek Sun, Tombale expressed gratitude that they managed to get good business in Seychelles through the assistance of President Masisi. “We are ready to export any time from now. As you know Seychelles is an island surrounded by mountains and cannot produce much if not anything. “They therefore depend much on imports even from as far as Brazil and Europe. Their economy is driven by tourism and they do not differ much with the European market in terms of the demand for beef as most tourists come from Europe and United States.”

Dr. Tombale said they agreed with the two companies that since “we are not sure about the logistics we will start by selling 24tonnes to each company per month, meaning we will be supplying the Island with a total of 48 tonnes per month. The idea is to start small and grow bigger as the people get used to our beef.” BMC has also negotiated to sell small stock meat to Seychelles and successfully negotiated for local chicken farmers to start selling their range chicken to Seychelles as well.

According to Tombale, he negotiated the deal after being approached by local chicken farmers amongst them Kgosi Mosadi Seboko of Balete, who requested that “we should try to find a market for chicken farmers as we go around the world searching for the beef market.” Tombale revealed that for a start both range chickens and small stock will not be supplied in tonnes or large quantities as they will be sold on a trial basis.

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G-west community reunion-walk a resounding success

Keletso Thobega

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Multitudes turned up for the Mosengwaketsi community walk and braai session this past Saturday in Gaborone West. The walk was held in the morning and was preceded by football games and a braai session that went on until late in the evening.

According to the event director Tshenolo Palai, the aim of the community day event was to revive community spirit and address crime and social ills. “The Mosengwaketsi community reunion will be held not only to create a platform to build unity but also address the social ill of passion killings,” he said.

Palai said that they had also invited health stakeholders for a wellness segment because they had realised that there are many health related conditions that affect the quality of people’s lives hence they had joined forces with religious organisations, the business community, neighbourhood outreach policing and other stakeholders in the area to encourage a culture of unity and create dialogue between all the parties.

He noted that they had wanted to create a relaxed environment conducive for different people to engage and strengthen their networks. He said they were also concerned with the high rate of crimes of passion in Botswana and also wanted to create a platform for both men and women to open up on issues that affect them because most people tend to be more relaxed in a social setting.

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