This is the age of technology. Digital communication has permeated the entire fabric of social life. Business has not been spared either. Enterprises that will remain a going concern have no choice but to adapt. Liberty Life Botswana’s 2020 Strategy is conscious of this reality.
The insurance company strives to be a market leader in technology by continuing to launch more innovative, market leading insurance products, and increasing the quality and quantity of its omni-channel touch-points. In 2016 Liberty Online – a core insurance retail front end system through which sales agents can onboard customer information effectively and efficiently – was launched.
It can also be used similarly by the back end staff at various stages of the process. Recently, Business in a Box was launched- a ‘plug and play’ complete suite of a service especially useful in peri-urban areas, comprising of a laptop and other data capturing tools, for use by its agents remotely. These are amongst the few. Along with the rest of the world, Liberty is under no illusions about the technological future of insurance.
Last week it brought together key industry players for the 6th installment of the annual Insurance Business breakfast seminar. Greg Becker, Business Development Actuary for MunichRE and Parusha Partab, Senior Digital Strategist for Joe Public United both served as honorary guest speakers to share insurance industry insights under the theme: “Digital Disruption and the Impact of Technology on Insurance Underwriting.
”Opening the business breakfast seminar Lulu Rasebotsa, Managing Director for Liberty Life Botswana, testified of the increasing envelopment of technology in the finance industry. She acknowledged the increasing use of buzzwords such as ‘fintech’ in the industry.“InsurTech is a relatively recent buzzword in every discussion relating to digital insurance and underwriting across the world.
It is a term applied to the many segments of new technology that are disrupting the insurance space: these include technologies such as smartphone apps, consumer activity wearables, claim acceleration tools, individual consumer risk development systems, online policy handling, automated compliance processing, and more”, she expounded. She described how Liberty Life Botswana was adapting to the changing insurance landscape and the ways in which they have started adopting innovative technology, such as Business-In-Box tool, to launch market leading insurance products and increase the quality and quantity of their omni-channel touch-points.
Giving his presentation on the impact on a Healthy Lifestyle on insurance underwriting, Greg Becker outlined the various approaches that insurance companies will be likely to use in future to determine long term and short term insurance premiums. His presentation, “Fast Food and Fast Runners fitness or, just fitness trackers” explained innovative leads such as fitness tracker apps, genetics, and social media as ways in which insurance companies are now getting more information to place their clients in the right risk categories.
“People are on a spectrum- they have different underlying probabilities of claiming. Fitness tracker apps are therefore going to be revolutionary in insurance underwriting. Insurance companies are keener to cover fit/healthier people because we know they live longer. “The healthier you are the lower the risk and the lower the chance of claiming; the unhealthier you are the higher the risk and the higher the chance of claiming,” said Becker. In her presentation Parush Partab described the current technological landscape and how it is affecting the way in which humans are interacting with each other.
“The rapid progression of technology has changed our behaviour. The device in our pockets is an extension of our brains. Mobile access has fundamentally changed the way we think and it has given us voices and that is a very empowering thing”, explained Partab. She indicated that the current age of technology is disrupting a number of conventional financial models to the point that people have started participating in different ways and that through this empowerment, a powerful sense of democracy is prevailing that has never existed before.
Cell City rewards customers
Cell City gave away two Toyota Hilux pick up cars worth about P300 000 and three Hisense televion sets worth P15 000 each to their customers through their annual competition.
In partnership with Hisense and Orange Botswana, Cell City conducts annual competitions to reward their customers and contribute to citizen empowerment. Handing over the cars on Friday, Cell City Chief Executive Officer, Brian White said through the competition they want to satisfy their customers and give back to the community. “Cell City and Orange clients were given a chance to win either a Toyota Hilux pickup or a Hisense television set.
All they had to do was purchase any Hisense mobile phone from a Cell City or Orange retail outlet and fill in the competition form in the store,” said White.Thato Ntshabele, who won one of the cars told the Business Trends that she bought a Hisense cell phone worth P900. 00.
“I never expected that I can win a car. I was just filling the forms and dropped into the entry box and I forgot about it. I am so happy to receive this prize and I thank Cell City for this opportunity,” said Ntshabele. Another winner, Dimakatso Mmusi expressed his excitement saying he had always wanted a van and he is grateful to Cell City.
“I just bought a cell phone worth P899.00 at Cell City Railpark mall, I never expected anything, and I was just submitting the form as I was requested by the shop assistants. This car is very useful to me,” said Dimakatso.
Smecha chillie hits the shelves
For the love of food and the passion to apply modern technology processes in food manufacturing locally, Kgalaletso Mothoagae established her own brand, Smecha specializing in relishes.
She processes and packages chillie in 325 gramms and 1 litre bottles selling at P50 and P150. She told the Business Trends that she decided to process chillies as it is one of the products that are rarely processed in the food industry.
She started cooking it for home consumption and later started selling to friends and currently the product has gone beyond borders at South African Spar shops and Restaurants. “I couldn’t look for any other vegetable as most of them have already been processed in the market. It is my first product of research in the food industry so I found out that I can do good business with this product. This chillie is free from preservatives but still has extended shelf life of 6 months,” said Mothoagae
The Kanye born young lady studied food technology and has the passion to explore the food processing market in Botswana and contribute to reduce the high food import bill. “I wanted to explore more about food and use my skills to contribute to the development of the local food processing and manufacturing industry. I also wanted to supplement my income at the same time,” said Mothoagae.
She has a degree in Food Technology. She says there is a lot of potential for business growth as there is a demand for the product locally and in South Africa. “My main customers are individuals in homes, they have embraced the product, and they love the taste. There is also a market that has been secured in SA; it is available in several shops like spars and some restaurants”. In future, Mothoagae said she would increase the product range to 10 using various vegetables and flavours.
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