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Tsena.bw: Taking digital communication to another level

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While storytelling is not the only way to engage people with ideas, it’s certainly a critical part of the recipe. A notion that we all grew up with as children from different parts of Botswana and these stories will go a long way as long as we keep telling and sharing them with the world. From our achievements during the Netball World youth Cup, where we have seen all Batswana, blue, black and white coming together as one to support Dinaletsana, from the impacts of the students who died during the Matsha ordeal, to the celebrations of cities and towns that have lived for over 120 years – to sharing our historic heritage as a people, our country’s stories will always remain best told by our people to the outside world.

Tsena Botswana online through the revolution of technology has embraced the opportunity to pave way for reconnecting our people to their culture and heritage, patriotism; aspects of our lives that were feared to have been dying out with the coming of urbanisation. With more people celebrating where they come from, with hopes that this will light a path to where they are going, Tsena has taken the alley ascertain that Botswana’s stories make a part of the global community through an online platform, a view that former American Human Rights activist and Minister, Malcom X supports with his famous quote that, “Armed with the knowledge of our past, we can, with confidence, charter a course for our future.”

A highlight that it is undeniable is that the future belongs to those who embrace technology and all its innovations. The world has gone digital.Botswana has come a long way since independence and is one of the fastest growing economies in the world. There is a lot that we, as Batswana can be proud to celebrate and share with the rest of the world. Through Tsena, a melting pot of all things Botswana.

A vibrant and innovative medium; relies on local content contributors that focus on community interests, providing limitless opportunities to Batswana as a country’s stories best told by its people. Users are able to keep up with local content as it happens, seek employment under the Jobs section, plan for upcoming events and where to grab a bite to eat, whatever your palate desires.

Other features of the portal include the Business Directory and Property pages that allow users to explore what is on offer in different parts of the country, among others. For a Motswana in the diaspora, this is a remedy for being “home sick” as they are able to keep up with what is happening back home. The rest of the world now has a consolidated information hub where they can go to have a better appreciation of our country and its people. In existence for just over a year now, Tsena.bw is envisioned to morph into a voice of social digital engagement and interaction. Tsena aspires to grow into a premier source of information and interface of community interaction

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SMEs benefit from Consumer Fair growth

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The Botswana Investment and Trade Centre (BITC) has applauded Botswana Consumer Fair’s continued efforts to improve small to medium enterprises’ linkages.

BITC Chief Executive Officer, Keletsositse Olebile, when opening the fair, said the event has provided interactive forum for both local and foreign exhibitors. He said the shopping show has enabled manufacturers, wholesalers and traders to market their products directly to consumers, an alignment to government’s endeavors.

“As part of government intention, we continually encourage local sourcing by retailers and distributors,” said Olebile who is just few months into his new post. He further celebrated the growth of Botswana Consumer Fair over the years, attributing the expansion to quality of goods displayed at the previous shows.“Improved quality and increased variety of wares increases the interest of the visitors and makes them look forward to returning the following year,” said Olebile.

This year’s exhibitors at the 13th event still running under the banner: ‘It is more than just shopping’ have been drawn from Lesotho, Zambia, Swaziland, South Africa, Nigeria, Ghana, Kenya, Egypt, Japan, India, Tanzania and Zimbabwe.

Consumer Fair is a flagship event for Fairgrounds Holdings and provides a platform for small medium enterprises (SMEs) from the different sectors of the economy to showcase and promote their products and services. In addition, the SMEs are expected to establish long term business linkages and promote local manufactured goods.Fairgrounds Holdings is already optimistic that the Fair immensely contribute to the socio-economic development of the country through supporting SMEs.

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‘Involve SMMEs in standards development’-Minister

Keikantse Lesemela

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Minister of Investment, Trade and Industry, Bogolo Kenewendo appealed to Botswana Bureau of Standards (BOBS) to include the Small, Medium and Micro Enterprises (SMMEs) when developing the standards to improve the sector.

She said the Ministry of Investment, Trade and Industry has identified three areas of focus going forward which are modeled on SMME development, investment promotion and export development apexes. “I would like to implore you to include this sector in standards development processes and assist in improving SMMEs conformity to standards and compliance to technical regulations,” said Kenewendo.

Speaking during the BOBS Technical Committee Members appreciation ceremony on Thursday, Kenewendo explained that the important roles of standards are underpinned by the aspirations and intentions espoused in both diversified export led economic growth and job creation as priority areas. “It goes without saying that the diversification of the economy requires a National Quality Infrastructure and Technical Regulatory Framework that promote competitiveness of Botswana goods and services.”

She also emphasized that an effective National Quality Infrastructure and Technical Regulatory Framework are essential as they provide crucial links to global trade, market access and export competitiveness through their contribution to consumer confidence in product safety, quality and the environment.Since inception in 1997 BOBS has published more than 1700 standards through 48 technical committees across several sectors of the economy; 109 certification licences have been issued against some of these standards. Currently 46 Botswana Standards are being implemented through the standards regulations with a view to protecting the health and safety of consumers as well as protection of the environment.

On her note, BOBS Vice Chairperson of the Standards Council, Professor Edward Dintwa said standards are powerful tools for helping organisations that implement them to realize their potential, have access and compete in the global marketplace. “In this highly competitive and complex world, issues of sustainability and productivity, viewed from economic, environmental and societal perspectives require that businesses must be more efficient in their operations, which can be achieved through the implementation of standards”.

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