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Ginger brewer prioritises customer satisfaction

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Though very new in the market, Imbir Homemade Ginger is already making an impact as its branding and bar coding allows it to be sold in retails stores, something that hinders local products’ entry into the retail market. Kealeboga Moleele of Imbir Homemade Ginger operates from Lenganeng in Tlokweng and tells Business Trends that the feedback that she has received so far in relation to her product is positive. “I started this business in 2017 and the feedback is excellent so far. I appreciate it and I am willing to match the demand. It is actually not how fast you build the house but how firm and strong it is, so I try my level best to be consistent in order to attract my customers,” said Moleele.

She notes that traditional brewed ginger drink has always been made in homes from way back; however, no one is available to provide it to households that may need it on a daily basis. Her regular customers include different individuals, wedding ceremonies, funerals and those who buy direct to the market through distributors once capacity to supply has been built. Moleele explains that her ginger drink is preservative free and she uses ginger, water, sugar and other products to give it its unique taste. Asked what really sets her apart from all other ginger traders in town, she swears she lives by the phrase ‘customer satisfaction’ to make sure that her clients are always happy. “I believe in standing out and investing in customer satisfaction. Therefore my service delivery is what I value before anything. I don’t compromise on quality but sell as a brand,” she said.

She further said that she chose ginger drink business to also embrace culture as it is a traditionally, amazingly refreshing drink enjoyed by both the young and the old. “A regular customer, Peggy Dipheko agreed that the drink is totally refreshing. “It has the right amount of ingredients and it is a thirst quencher that is always enjoyed chilled,” she said. Moleele supply her drinks in a variety of bottles including; 500ml, 1.5l and 2l depending on the order of her customers. Moleele says that she is a firm believer and thankful to God because He is the reason why she has the wisdom for her business that sustains her. She aspires to grow further in this business and employ as many people as possible while distributing her products across the country and beyond borders. She encouraged other business people to be competitive at all times and strive to be the best in their business.

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Engen profit goes up

Koobonye Ramokopelwa

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Engen Botswana, the only listed petroleum company is expecting better results for the six months to June 2018 as a result of favourable trading environment. For the six months period to June 2017, the company made a profit of P55,2 million.

Engen, which supplies petroleum products to retail and institutional clients said, compared to the same period in 2017, profits will be higher on the backdrop of rising international crude oil prices. According to available data, oil prices jumped by 20 percent in the first six months of the year to close at $73 per barrel. Yesterday (Tuesday), oil prices were hovering at $77 per barrel.

The firm, like its peers has also been bolstered by government decision to hike petroleum prices in May. Petrol went up by 23 thebe, 45 thebe for diesel and 38 thebe for paraffin, all per litre. Eric Molale, the minister responsible for petroleum products in the country did not rule out any price increase in the foreseeable future on the backdrop of rising international oil prices.

Local users of petroleum products are not even saved by the fact that the National Petroleum Fund-which cushions customers against increasing oil prices, is fast running dry due to alleged misappropriation by those tasked with maintaining it (the Fund).

Meanwhile, Engen which is headed by Chimweta Moonga has told its shareholders that results will be out before this month ends. “Therefore shareholders are advised to exercise caution when trading in the group securities until such time as a detailed announcement is made,” said a statement from the BSE listed firm.

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Graduates urged to be innovative

Keikantse Lesemela

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Botswana Institute of Chartered Accountants (BICA) President, Verily Molatedi has urged graduates to look beyond job seeking and come up with creative and innovative ways to create employment and contribute to economic development.

This Monday, over 400 students graduated from Imperial School of Business and Science (ISBS) from different fields including business management, Association of Accounting Technicians (AAT), finance and banking, human resource management, tourism and hospitality management and advertising. The ceremony was the first batch of students who completed degree programmes in ISBS.

Speaking during the graduation ceremony, Molatedi said the 21st century is awash with many opportunities and challenges but it is only the optimistic that can rise above and turn challenges into opportunities. “I therefore urge all graduates to acknowledge and take advantage of the government efforts in providing facilities beyond tertiary education and contribute towards economic diversification. To this end some of you may have to be entrepreneurs,” said Molatedi.

Molatedi explained that with over 10 000 graduates annually produced in tertiary institutions, graduates must continually build their skills and think innovatively and create their own brands as this will increase their chances of employability globally.

“Employability is about making sure that you diversify your skills, get knowledge for the industry. It is the key to realizing our economic diversification agenda, and hinges on your availability to be enablers in the country’s present and future economy,” said Molatedi.

Imperial School of Business and Science Director, Nidheesh Sharma said graduates have unique professional identity and a set of values and beliefs that will allow them to continue their quest for lifelong learning and distinguish themselves in their chosen paths as the faculties offered are globally recognized.

“Previously we have had many students completing certificates and diploma programmes but this is the first batch to have completed degree programmes. Graduating annually, young professionals were imparted with the knowledge and skills that are required by the regional and global job market,” said Sharma.

Sharma highlighted that ISBS started in 2003 as a BOTA registered institute and in 2011 it registered with Tertiary Education Council (TEC) and started offering Diploma and Advanced Diploma Programmes. “In 2013, the school re-branded from its old name to current name, ISBS. In 2015, ISBS was awarded best upcoming Institution by HRDC and in 2018 HRDC put us in the top three of Private Colleges,” he said.

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