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Ginger brewer prioritises customer satisfaction

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Though very new in the market, Imbir Homemade Ginger is already making an impact as its branding and bar coding allows it to be sold in retails stores, something that hinders local products’ entry into the retail market. Kealeboga Moleele of Imbir Homemade Ginger operates from Lenganeng in Tlokweng and tells Business Trends that the feedback that she has received so far in relation to her product is positive. “I started this business in 2017 and the feedback is excellent so far. I appreciate it and I am willing to match the demand. It is actually not how fast you build the house but how firm and strong it is, so I try my level best to be consistent in order to attract my customers,” said Moleele.

She notes that traditional brewed ginger drink has always been made in homes from way back; however, no one is available to provide it to households that may need it on a daily basis. Her regular customers include different individuals, wedding ceremonies, funerals and those who buy direct to the market through distributors once capacity to supply has been built. Moleele explains that her ginger drink is preservative free and she uses ginger, water, sugar and other products to give it its unique taste. Asked what really sets her apart from all other ginger traders in town, she swears she lives by the phrase ‘customer satisfaction’ to make sure that her clients are always happy. “I believe in standing out and investing in customer satisfaction. Therefore my service delivery is what I value before anything. I don’t compromise on quality but sell as a brand,” she said.

She further said that she chose ginger drink business to also embrace culture as it is a traditionally, amazingly refreshing drink enjoyed by both the young and the old. “A regular customer, Peggy Dipheko agreed that the drink is totally refreshing. “It has the right amount of ingredients and it is a thirst quencher that is always enjoyed chilled,” she said. Moleele supply her drinks in a variety of bottles including; 500ml, 1.5l and 2l depending on the order of her customers. Moleele says that she is a firm believer and thankful to God because He is the reason why she has the wisdom for her business that sustains her. She aspires to grow further in this business and employ as many people as possible while distributing her products across the country and beyond borders. She encouraged other business people to be competitive at all times and strive to be the best in their business.

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SMEs benefit from Consumer Fair growth

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The Botswana Investment and Trade Centre (BITC) has applauded Botswana Consumer Fair’s continued efforts to improve small to medium enterprises’ linkages.

BITC Chief Executive Officer, Keletsositse Olebile, when opening the fair, said the event has provided interactive forum for both local and foreign exhibitors. He said the shopping show has enabled manufacturers, wholesalers and traders to market their products directly to consumers, an alignment to government’s endeavors.

“As part of government intention, we continually encourage local sourcing by retailers and distributors,” said Olebile who is just few months into his new post. He further celebrated the growth of Botswana Consumer Fair over the years, attributing the expansion to quality of goods displayed at the previous shows.“Improved quality and increased variety of wares increases the interest of the visitors and makes them look forward to returning the following year,” said Olebile.

This year’s exhibitors at the 13th event still running under the banner: ‘It is more than just shopping’ have been drawn from Lesotho, Zambia, Swaziland, South Africa, Nigeria, Ghana, Kenya, Egypt, Japan, India, Tanzania and Zimbabwe.

Consumer Fair is a flagship event for Fairgrounds Holdings and provides a platform for small medium enterprises (SMEs) from the different sectors of the economy to showcase and promote their products and services. In addition, the SMEs are expected to establish long term business linkages and promote local manufactured goods.Fairgrounds Holdings is already optimistic that the Fair immensely contribute to the socio-economic development of the country through supporting SMEs.

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‘Involve SMMEs in standards development’-Minister

Keikantse Lesemela

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Minister of Investment, Trade and Industry, Bogolo Kenewendo appealed to Botswana Bureau of Standards (BOBS) to include the Small, Medium and Micro Enterprises (SMMEs) when developing the standards to improve the sector.

She said the Ministry of Investment, Trade and Industry has identified three areas of focus going forward which are modeled on SMME development, investment promotion and export development apexes. “I would like to implore you to include this sector in standards development processes and assist in improving SMMEs conformity to standards and compliance to technical regulations,” said Kenewendo.

Speaking during the BOBS Technical Committee Members appreciation ceremony on Thursday, Kenewendo explained that the important roles of standards are underpinned by the aspirations and intentions espoused in both diversified export led economic growth and job creation as priority areas. “It goes without saying that the diversification of the economy requires a National Quality Infrastructure and Technical Regulatory Framework that promote competitiveness of Botswana goods and services.”

She also emphasized that an effective National Quality Infrastructure and Technical Regulatory Framework are essential as they provide crucial links to global trade, market access and export competitiveness through their contribution to consumer confidence in product safety, quality and the environment.Since inception in 1997 BOBS has published more than 1700 standards through 48 technical committees across several sectors of the economy; 109 certification licences have been issued against some of these standards. Currently 46 Botswana Standards are being implemented through the standards regulations with a view to protecting the health and safety of consumers as well as protection of the environment.

On her note, BOBS Vice Chairperson of the Standards Council, Professor Edward Dintwa said standards are powerful tools for helping organisations that implement them to realize their potential, have access and compete in the global marketplace. “In this highly competitive and complex world, issues of sustainability and productivity, viewed from economic, environmental and societal perspectives require that businesses must be more efficient in their operations, which can be achieved through the implementation of standards”.

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