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Ginger brewer prioritises customer satisfaction



Though very new in the market, Imbir Homemade Ginger is already making an impact as its branding and bar coding allows it to be sold in retails stores, something that hinders local products’ entry into the retail market. Kealeboga Moleele of Imbir Homemade Ginger operates from Lenganeng in Tlokweng and tells Business Trends that the feedback that she has received so far in relation to her product is positive. “I started this business in 2017 and the feedback is excellent so far. I appreciate it and I am willing to match the demand. It is actually not how fast you build the house but how firm and strong it is, so I try my level best to be consistent in order to attract my customers,” said Moleele.

She notes that traditional brewed ginger drink has always been made in homes from way back; however, no one is available to provide it to households that may need it on a daily basis. Her regular customers include different individuals, wedding ceremonies, funerals and those who buy direct to the market through distributors once capacity to supply has been built. Moleele explains that her ginger drink is preservative free and she uses ginger, water, sugar and other products to give it its unique taste. Asked what really sets her apart from all other ginger traders in town, she swears she lives by the phrase ‘customer satisfaction’ to make sure that her clients are always happy. “I believe in standing out and investing in customer satisfaction. Therefore my service delivery is what I value before anything. I don’t compromise on quality but sell as a brand,” she said.

She further said that she chose ginger drink business to also embrace culture as it is a traditionally, amazingly refreshing drink enjoyed by both the young and the old. “A regular customer, Peggy Dipheko agreed that the drink is totally refreshing. “It has the right amount of ingredients and it is a thirst quencher that is always enjoyed chilled,” she said. Moleele supply her drinks in a variety of bottles including; 500ml, 1.5l and 2l depending on the order of her customers. Moleele says that she is a firm believer and thankful to God because He is the reason why she has the wisdom for her business that sustains her. She aspires to grow further in this business and employ as many people as possible while distributing her products across the country and beyond borders. She encouraged other business people to be competitive at all times and strive to be the best in their business.

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Matambo calls on financial sector to pick GDP



Finance Minister, kenneth Matambo

Finance Minister Kenneth Matambo has announced that government is committed to support financial service sector to prop up the country’s Gross Domestic Product (GDP).

Currently contributing over 13 percent to GDP, Matambo said the sector has potential to increase its share. “Hence government’s interest in the sector,” said Matambo addressing delegates at the inaugural Botswana Insurance Holdings Limited (BIHL), Global Financial Summit.

The country has built a strong, resilient and fast growing financial sector underpinned by a robust regulatory framework. The finance minister who is expected to step down next year, noted that government’s commitment to the financial service sector has this year been buttressed by a number of laws passed in July relating to money laundering activities.

In addition, Matambo said the continued investment in the development of information, communication and technologies (ICTs) backbone infrastructure is also to support local banks’ rising appetite for online services.

The Minister said the country remains committed to maintaining micro-economic stability to spur private sector participation in the economy. “Our vision is to become a high income country by 2036,” said Matambo, challenging the private sector to step forward and help government to develop the country, bemoaning the low levels of financial inclusion and shallow domestic capital markets.

He said the private sector should come up with more initiatives to develop further the local capital markets. The Minister’s sentiments were also shared by Martin Davies, Managing Director for Emerging Markets and Africa at Deloitte who has challenged the country to start dealing with its low manufacturing value add.

“How do we start to diversify beyond the single commodity economy,” quizzed Davies, adding that manufacturing increase is vital for low inequality across the country.

“Inequality results in bad public policy, as the state starts to believe and think they have to intervene more,” said Davies, highlighting that the country needs to move away from the absolute concept of state drive growth. Meanwhile, minister Matambo has applauded the private sector for leading economic dialogue in the country through events such as the BIHL Global Finance Summit.

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First Lady advises women entrepreneurs

Keikantse Lesemela



First lady, Neo Masisi

First Lady, Neo Masisi has urged women entrepreneurs to bring change in the economic development of the country and the rest of Africa.

Speaking during the Lioness Lean in Africa breakfast on Friday, Masisi said women entrepreneurs are remarkable engines of economic growth and job creation. “I believe women entrepreneurs hold incredible potential and credentials on the continent because Africa has the highest percentage of women entrepreneurs in the world.

It is projected that millions of much needed jobs will be created over the next decade and these will be created predominantly through small businesses which are mostly run by women,” said Masisi.She highlighted that women entrepreneurs are also the most powerful engine for equitably distributing growth and they are also solutions for addressing inequality on the continent.

“It is a proven fact that for many generations, women understand the simple concept of barter and commerce. These are the role models of our past and our present and they will continue to inspire new generations to do more for business to grow,” she said.

The Lioness Lean In Breakfast Series brings together inspirational and successful women entrepreneurs to share, inspire and connect with the next generation of great women-led start-ups.

The platform is based on a breakfast networking and speaker presentation format, which has been organized in locations across the African continent for the past year by Lionesses of Africa, empowering over one million women entrepreneurs across the continent.

Stanbic Bank Botswana Head of Personal Markets, Omphemetse Dube said they are pleased to bring the Lionesses of Africa Lean In platform to Botswana once again to bring together women entrepreneurs in the country and help to nurture their growth further.

“Botswana is blessed with a number of thriving female entrepreneurs, and the potential for the next generation of talent is strong. Platforms such as this are therefore paramount in growing the cause and we as a bank are proud to help champion that movement further,” said Dube.

Founder and CEO of Lionesses of Africa,Melanie Hawken noted that Gaborone is a growing and exciting centre for women’s entrepreneurship in Africa. “This is a must-attend event for women entrepreneurs in the country as it gives them the opportunity to hear the inspiring entrepreneurial stories of women who are building great businesses here,” she said.

The annual Lionesses of Africa event allows entrepreneurs to benefit from the insights and advice of women entrepreneurs who have seen and experienced it all and to also provide an excellent opportunity for networking.

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