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Ginger brewer prioritises customer satisfaction

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Though very new in the market, Imbir Homemade Ginger is already making an impact as its branding and bar coding allows it to be sold in retails stores, something that hinders local products’ entry into the retail market. Kealeboga Moleele of Imbir Homemade Ginger operates from Lenganeng in Tlokweng and tells Business Trends that the feedback that she has received so far in relation to her product is positive. “I started this business in 2017 and the feedback is excellent so far. I appreciate it and I am willing to match the demand. It is actually not how fast you build the house but how firm and strong it is, so I try my level best to be consistent in order to attract my customers,” said Moleele.

She notes that traditional brewed ginger drink has always been made in homes from way back; however, no one is available to provide it to households that may need it on a daily basis. Her regular customers include different individuals, wedding ceremonies, funerals and those who buy direct to the market through distributors once capacity to supply has been built. Moleele explains that her ginger drink is preservative free and she uses ginger, water, sugar and other products to give it its unique taste. Asked what really sets her apart from all other ginger traders in town, she swears she lives by the phrase ‘customer satisfaction’ to make sure that her clients are always happy. “I believe in standing out and investing in customer satisfaction. Therefore my service delivery is what I value before anything. I don’t compromise on quality but sell as a brand,” she said.

She further said that she chose ginger drink business to also embrace culture as it is a traditionally, amazingly refreshing drink enjoyed by both the young and the old. “A regular customer, Peggy Dipheko agreed that the drink is totally refreshing. “It has the right amount of ingredients and it is a thirst quencher that is always enjoyed chilled,” she said. Moleele supply her drinks in a variety of bottles including; 500ml, 1.5l and 2l depending on the order of her customers. Moleele says that she is a firm believer and thankful to God because He is the reason why she has the wisdom for her business that sustains her. She aspires to grow further in this business and employ as many people as possible while distributing her products across the country and beyond borders. She encouraged other business people to be competitive at all times and strive to be the best in their business.

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Business

BSE upgrades online investor access

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A recent BSE opening bell function.

Botswana Stock Exchange Limited (BSEL) will this year introduce a new clearing and settlement system, as part of efforts to improve operations of the bourse.

Speaking at the seventh opening bell ceremony, Chief Executive Officer, Thapelo Tsheole said the development will help improve liquidity and risk management. In addition, the new settlement system replaces the 2008 system while fast tracking introduction of security borrowing and lending, management settlement guarantee fund, as well as identifiers for companies and instrument.

BSEL has already awarded a contract to a Swedish company to implement the system which is also expected to digitalize Initial Public Offering (IPO), allow electronic voting for listed companies during annual general meetings (AGM) for absent shareholders.

The project, which is expected to take eight months once the two parties sign the deal, is part of efforts to have more online investors access for BSEL. Tsheole also revealed that BSEL website will undergo a revamp this year, allowing it to be more analytic, live feed shares, as they trade.“The tender is already out for the website and mobile application. It is a project that we had hoped to implement last year but because of logistic problems, we could not do it,” said Tsheole.

BSEL further plans to introduce two data display screens at CBD and at the stock exchange.“These will assist with information sharing and keep the market updated,” said Tsheole. Meanwhile, BSEL will not change its Automated Trading System (ATS) until 2022, according to Tsheole.“The system supports our strategy to grow the market and increase the average daily turnover levels to 18.0million per day by 2021,” said Tsheole.

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BSE complies with reporting guidelines

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Botswana Stock Exchange Limited (BSEL) has become the 5th bourse in Africa to comply and publish Environment, Social and Governance (ESG) reporting guidelines.

The development comes a year after BSEL became a partner exchange of the United Nations Sustainable Stock Exchange (SSE) Initiative.“The BSE made a commitment to publish guidance on ESG Reporting. This commitment has been fulfilled.“

We are the 42nd among the 81 SSE Partner Exchanges globally and the 5th in Africa to do this,” said Kgotla Segwe, Market Development Specialist at Botswana Stock Exchange Limited.
Other stock exchanges that have complied with the SSE initiative on the continent are from South Africa, Nigeria, Morocco and Egypt.

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