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Donkey meat is viable business

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A livestock farmer in Kopong village has discovered that donkey meat is a viable business as the meat is in high demand.

Tshepo Monaroula told Business Trends that he normally sells live donkeys but he has now realised that selling donkey meat is more profitable because it has higher returns than selling a live donkey. “I normally sell one or two donkeys but last year I decided to slaughter and sell it as meat and to my surprise the whole meat was bought and finished on the same day,” said Monaroula.

Monaroula who is also a herd boy said he is rearing cattle and goats in his father’s farm in Tlhape cattle post, just a few kilometres from Sir Seretse Khama International Airport. While serving in his father’s farm, he bought two donkeys in 2010 and now he has more than 20 donkeys and about 50 goats.

“I decided to rear donkeys because I realised they can be a good business opportunity as there is high demand for donkey meat in the market. Nowadays a lot of people eat and like donkey meat,” he said.

Monaroula said he started slaughtering donkeys last year November and sells the meat in Mogoditshane village. He carries the meat in buckets on a donkey cart and sells each piece for P10.00.  “After slaughtering I cut the meat into pieces. One donkey normally fills four 20 litre buckets and I always get about P600.00 on average. It’s a good return for me compared to selling a live donkey at P400.00,” he said.

The 24-year-old Monaroula plans to slaughter donkeys after an interval of every two weeks this year because of the drought conditions. “There is a lot of livestock in our farm because they are combined with my father’s so I want to sell most of my donkeys because there is a serious problem of drought. I used to sell once in a while but this year I am going to be selling frequently,” he said.

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Cell City rewards customers

Keikantse Lesemela

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Cell City gave away two Toyota Hilux pick up cars worth about P300 000 and three Hisense televion sets worth P15 000 each to their customers through their annual competition.

In partnership with Hisense and Orange Botswana, Cell City conducts annual competitions to reward their customers and contribute to citizen empowerment. Handing over the cars on Friday, Cell City Chief Executive Officer, Brian White said through the competition they want to satisfy their customers and give back to the community. “Cell City and Orange clients were given a chance to win either a Toyota Hilux pickup or a Hisense television set.

All they had to do was purchase any Hisense mobile phone from a Cell City or Orange retail outlet and fill in the competition form in the store,” said White.Thato Ntshabele, who won one of the cars told the Business Trends that she bought a Hisense cell phone worth P900. 00.

“I never expected that I can win a car. I was just filling the forms and dropped into the entry box and I forgot about it. I am so happy to receive this prize and I thank Cell City for this opportunity,” said Ntshabele. Another winner, Dimakatso Mmusi expressed his excitement saying he had always wanted a van and he is grateful to Cell City.

“I just bought a cell phone worth P899.00 at Cell City Railpark mall, I never expected anything, and I was just submitting the form as I was requested by the shop assistants. This car is very useful to me,” said Dimakatso.

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Smecha chillie hits the shelves

Keikantse Lesemela

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For the love of food and the passion to apply modern technology processes in food manufacturing locally, Kgalaletso Mothoagae established her own brand, Smecha specializing in relishes.

She processes and packages chillie in 325 gramms and 1 litre bottles selling at P50 and P150. She told the Business Trends that she decided to process chillies as it is one of the products that are rarely processed in the food industry.

She started cooking it for home consumption and later started selling to friends and currently the product has gone beyond borders at South African Spar shops and Restaurants. “I couldn’t look for any other vegetable as most of them have already been processed in the market. It is my first product of research in the food industry so I found out that I can do good business with this product. This chillie is free from preservatives but still has extended shelf life of 6 months,” said Mothoagae

The Kanye born young lady studied food technology and has the passion to explore the food processing market in Botswana and contribute to reduce the high food import bill. “I wanted to explore more about food and use my skills to contribute to the development of the local food processing and manufacturing industry. I also wanted to supplement my income at the same time,” said Mothoagae.

She has a degree in Food Technology. She says there is a lot of potential for business growth as there is a demand for the product locally and in South Africa. “My main customers are individuals in homes, they have embraced the product, and they love the taste. There is also a market that has been secured in SA; it is available in several shops like spars and some restaurants”. In future, Mothoagae said she would increase the product range to 10 using various vegetables and flavours.

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