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Lief Diet: your mobile health haven

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Lief Diet is a company that speaks healthy living by selling light meals and delivering them to their customers. Thabang Kololo, a young entrepreneur whose biggest challenge is lack of business background, brought the idea of selling and actually delivering to life. The self-funded business started at the beginning of 2015.

It has 10 months in operation. Kololo says that their goal is to be a homegrown brand that excites people and provides convenience. Since most of their products are organic, they have built a strong partnership with Woolworths which provides them with bread and uniform. They get fresh vegetables from a vegetable delivery company called Go fresh that also thrives on convenience.

Lief Diet delivers salads of all kinds, smoothies and sandwiches to corporates and even individuals who order mostly by calls and text messages. Lief Diet boasts a team of six young individuals who exude energy and confidence. Their day starts as early as 3am to prepare fresh sandwiches. They start their deliveries at 8am and receive calls throughout the day even during lunch.

They even prepare lunchboxes for kids whose parents prefer healthy living. In terms of profit, Kololo says Lief Diet is making enough to sustain it and they are not in a rush to make profit but want first to establish and grow the brand.

Among their biggest clients they count Barclays Bank, Barloworld, Nandos and Choppies employees. Their “highlight” was when they received an order for breakfast from Office of the President.  “We are a youthful brand and we intend to make the brand exciting. It’s 2016 a year of convenience and here we are offering it,” said Kololo.

As for challenges he bemoans the ‘stiff’ regulatory environment that denies them business opportunities to sell in government offices. However he is confident Lief Diet will surmount these through making convenience a norm. It’s for that reason that they’ve engaged Botho University to help them create a mobile app for their customers to make orders.

The app will be for android phones and will be launched before June. Barclays Bank is also coming on board to provide card swipe machines to offer even more convenience to customers. Lief Diet also offers personal training and tailor made diets for clients who wish to lose weight and maintain healthy lifestyles. They have a nutritionist and a personal trainer to offer training, which include exercises to suit the client.

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SMEs benefit from Consumer Fair growth

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The Botswana Investment and Trade Centre (BITC) has applauded Botswana Consumer Fair’s continued efforts to improve small to medium enterprises’ linkages.

BITC Chief Executive Officer, Keletsositse Olebile, when opening the fair, said the event has provided interactive forum for both local and foreign exhibitors. He said the shopping show has enabled manufacturers, wholesalers and traders to market their products directly to consumers, an alignment to government’s endeavors.

“As part of government intention, we continually encourage local sourcing by retailers and distributors,” said Olebile who is just few months into his new post. He further celebrated the growth of Botswana Consumer Fair over the years, attributing the expansion to quality of goods displayed at the previous shows.“Improved quality and increased variety of wares increases the interest of the visitors and makes them look forward to returning the following year,” said Olebile.

This year’s exhibitors at the 13th event still running under the banner: ‘It is more than just shopping’ have been drawn from Lesotho, Zambia, Swaziland, South Africa, Nigeria, Ghana, Kenya, Egypt, Japan, India, Tanzania and Zimbabwe.

Consumer Fair is a flagship event for Fairgrounds Holdings and provides a platform for small medium enterprises (SMEs) from the different sectors of the economy to showcase and promote their products and services. In addition, the SMEs are expected to establish long term business linkages and promote local manufactured goods.Fairgrounds Holdings is already optimistic that the Fair immensely contribute to the socio-economic development of the country through supporting SMEs.

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‘Involve SMMEs in standards development’-Minister

Keikantse Lesemela

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Minister of Investment, Trade and Industry, Bogolo Kenewendo appealed to Botswana Bureau of Standards (BOBS) to include the Small, Medium and Micro Enterprises (SMMEs) when developing the standards to improve the sector.

She said the Ministry of Investment, Trade and Industry has identified three areas of focus going forward which are modeled on SMME development, investment promotion and export development apexes. “I would like to implore you to include this sector in standards development processes and assist in improving SMMEs conformity to standards and compliance to technical regulations,” said Kenewendo.

Speaking during the BOBS Technical Committee Members appreciation ceremony on Thursday, Kenewendo explained that the important roles of standards are underpinned by the aspirations and intentions espoused in both diversified export led economic growth and job creation as priority areas. “It goes without saying that the diversification of the economy requires a National Quality Infrastructure and Technical Regulatory Framework that promote competitiveness of Botswana goods and services.”

She also emphasized that an effective National Quality Infrastructure and Technical Regulatory Framework are essential as they provide crucial links to global trade, market access and export competitiveness through their contribution to consumer confidence in product safety, quality and the environment.Since inception in 1997 BOBS has published more than 1700 standards through 48 technical committees across several sectors of the economy; 109 certification licences have been issued against some of these standards. Currently 46 Botswana Standards are being implemented through the standards regulations with a view to protecting the health and safety of consumers as well as protection of the environment.

On her note, BOBS Vice Chairperson of the Standards Council, Professor Edward Dintwa said standards are powerful tools for helping organisations that implement them to realize their potential, have access and compete in the global marketplace. “In this highly competitive and complex world, issues of sustainability and productivity, viewed from economic, environmental and societal perspectives require that businesses must be more efficient in their operations, which can be achieved through the implementation of standards”.

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