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Lief Diet: your mobile health haven

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Lief Diet is a company that speaks healthy living by selling light meals and delivering them to their customers. Thabang Kololo, a young entrepreneur whose biggest challenge is lack of business background, brought the idea of selling and actually delivering to life. The self-funded business started at the beginning of 2015.

It has 10 months in operation. Kololo says that their goal is to be a homegrown brand that excites people and provides convenience. Since most of their products are organic, they have built a strong partnership with Woolworths which provides them with bread and uniform. They get fresh vegetables from a vegetable delivery company called Go fresh that also thrives on convenience.

Lief Diet delivers salads of all kinds, smoothies and sandwiches to corporates and even individuals who order mostly by calls and text messages. Lief Diet boasts a team of six young individuals who exude energy and confidence. Their day starts as early as 3am to prepare fresh sandwiches. They start their deliveries at 8am and receive calls throughout the day even during lunch.

They even prepare lunchboxes for kids whose parents prefer healthy living. In terms of profit, Kololo says Lief Diet is making enough to sustain it and they are not in a rush to make profit but want first to establish and grow the brand.

Among their biggest clients they count Barclays Bank, Barloworld, Nandos and Choppies employees. Their “highlight” was when they received an order for breakfast from Office of the President.  “We are a youthful brand and we intend to make the brand exciting. It’s 2016 a year of convenience and here we are offering it,” said Kololo.

As for challenges he bemoans the ‘stiff’ regulatory environment that denies them business opportunities to sell in government offices. However he is confident Lief Diet will surmount these through making convenience a norm. It’s for that reason that they’ve engaged Botho University to help them create a mobile app for their customers to make orders.

The app will be for android phones and will be launched before June. Barclays Bank is also coming on board to provide card swipe machines to offer even more convenience to customers. Lief Diet also offers personal training and tailor made diets for clients who wish to lose weight and maintain healthy lifestyles. They have a nutritionist and a personal trainer to offer training, which include exercises to suit the client.

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‘Manufacturing holds key to economic growth’

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Barclays bank’s economist Naledi Madala has urged the country to consider manufacturing, as a key tailwind to drive the economy and reduce inequality.

She was speaking at a gathering organised by the bank which focused on economic outlook for 2019. “We should not make a mistake of leapfrogging without manufacturing,” said Madala, lamenting that the country’s diversification remains a pipeline dream, as the diamond is still the economy’s mainstay. She bemoaned that mining activities in the country could not spring forward diversification, though non-mining GDP has been steady over the years.

“Extractive industries are not good stepping stones for diversification, the sector does not prepare us for the next step,” said Madala at the Barclays’ Economic Outlook Forum Review 2019. The economist further noted that government should confront head-on challenges of productivity and competitiveness to attract the much needed Foreign Direct Investment (FDI). Though diversification efforts continue to hit a brick wall, Madala said the country should expect increased activities in the mining sector hinged to ramp up in coal production in the year ahead.

She also implored government to consider a welcoming attitude towards foreign investors and generous tax incentives to businesses that set up in the country. Madala is also upbeat that the use of public private partnership model could also help diversify the economy coupled with privitisation. “Privitisation will offer opportunities for growth, through the renewed optimism from government, as business confidence has improved,” said Madala.

She implored the government and the business community to access what is going to drive and hinder growth highlighting that key headwinds to growth are income inequality, diversification challenge and productivity, among others. “The pace of poverty reduction has slowed down, while income inequality goes up,” said Madala

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MINISTER BEWAILS BAD REPAYMENT BY YOUTH

Keikantse Lesemela

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Minister of Youth Empowerment, Sports and Culture Development, Tshekedi Khama has told parliament his ministry continues to face challenges on the repayment of Youth Development Fund (YDF) loans.

Recently presenting the budget to Parliament, Khama said this financial year the ministry has received a total of 2582 YDF applications and approved 983of them to the value of P98 million. He said the programme attracts a high level of interest from youth but the ministry is only limited to funding a maximum of 1200 youth projects annually due to budget limitations.

“However the greatest challenge for the Fund is the repayment of the loan component by the majority of the youth businesses. The youth have advanced number of challenges for this including high rentals for operating spaces, low market access owing to tight competition and limited production capacities,” said Tshekedi, adding that they continue to pursue beneficiaries to repay the loans.

Out of the 919 businesses funded 1058 jobs have been created. The minister highlighted that disbursements of funds will continue to be undertaken until the end of the financial year. “The YDF is currently under review in line with the pronouncement made by the President, Dr Mokgweetsi Masisi in the State of the Nation Address, to improve beneficiaries through training, and encourage consortia and cooperatives,” said Tshekedi.

The ministry assists YDF beneficiaries in marketing their products and services through fairs and exhibitions. The ministry also runs entrepreneurship-training seminars for youth and in the past year 3692 young people were trained. Over 600 youth businesses attended fairs and exhibitions to market their products and services. Currently the ministry is collaborating with Local Enterprise Authority (LEA), First National Bank Botswana and Citizen Entrepreneurial Development Agency (CEDA) on training in entrepreneurship development and mentorship of YDF beneficiaries.

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