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INF nominated for Sports industry award

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The International Netball Federation’s social media campaign for the Netball World Youth Cup 2017 has made the shortlist for the BT Sports Industry Awards 2018 Social Media Campaign of the Year. The BT Sport Industry Awards are the largest commercial sports awards in the world, celebrating the very best work from across the sector.

The Netball World Youth Cup, which is the pinnacle of netball competition for emerging players aged under 21, took place in Gaborone, Botswana last summer and was the first international INF event to be held in Africa. The “mobile first, content everywhere” social media campaign created and delivered by QTV Sports in conjunction with Botswana TV and Tsena Online, attracted two million views on Facebook, one million on TV, over half a million on YouTube and 55,000 on Twitter – making it the INF’s biggest online audience ever for a world netball event.

Nikki Richardson, Head of Communications for the INF, says: “We are thrilled to be short-listed for such a prestigious award. Our mission is to take netball to our fans in a way that is relevant, immediate and accessible to them and to showcase our sport to new followers all over the world. “The end-to-end digital content strategy enacted by QTV Sports at the Netball World Youth Cup certainly delivered, taking netball to the widest possible audience across multiple platforms in an innovative way, bringing them closer to the action and winning new fans for our sport.”

The BT Sport Industry Awards Judging Process is one of the most transparent and stringent procedures of its kind with over 60 hours of intensive judging. Conducted in two stages and all overseen by EY, the process begins with the entries being reviewed and judged by the Steering Committee, featuring figureheads and industry heavyweights, to produce the Official Shortlist. This element of the process spans three weeks and sees more than 80 experts from across the industry and beyond decide the final list.

The BT Sport Industry Awards Judging Panel will then decide the winner of each category, to be announced at the BT Sport Industry Awards 2018 on April 26th 2018. Over 20 million people play netball around the world, in more than 80 countries. The International Netball Federation (INF) is the sole, internationally recognised, governing body for netball, affiliated to GAISF, the International World Games Association and the Association of Recognised International Sports Federations, receiving funding from the International Olympic Committee. Currently, 72 National Netball Associations are affiliated to the INF, grouped into five Regions – Africa, Asia, Americas, Europe and Oceania – each with a respective Regional Federation.

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Sports

Heelang, hands off journalists!

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In our last edition, we touched on athletes who need to be media savvy, however it appears the vaccine needs to be administered on sports leaders too.

There is a highly contagious disease spreading rapidly in the sports space with those in power having a wrong perception of owning the media or somehow entitled to publicity. Such people want to literally dictate what should be broadcast or published, fa ba bata go go nyantshetsa o utwa gotwe, write and send back so I crosscheck.

That equals disrespecting and undermining a journalist to the lowest level; it is more like wanting to teach a scribe how to do their work. If you are in a wrong profession at your respected workplace, please kindly send in your Curriculum Vitae (CV) to newsrooms, you might land that Editor- In Chief position. Then there are those who will make scribes feel like they signed a death warrant, why did you not cover my event? You are not reliable; you are only good at chasing certain individuals. Heelang! Stop crucifying journalists, they do not owe anyone anything and realistically speaking cannot cover everything to please all.

Oops and there are those who never want anything bad or controversial associated with their name. They start off as bosom buddies, discussing ‘non offensive’ issues and once in a while a compliment thrown their way. Once the dark days come knocking and gears are changed, suddenly the same journalist ke moloi wa meno a 4 mo ganong. Really now? So, all along the witch was not visible and now that the tables have turned and it hurts like never before, things have become clearer? Perhaps, you forget what the real job of a scribe is? You cannot befriend a journalist my friends, if you do, then something is seriously wrong! Expect the good together with the bitter taste of unwanted publicity.

There is also a time when the scribes are labelled bomma dijo le bo Rradijo. To an extent that you even emphasize that there will be food at your events, so the more the merrier! I agree, generally only a few can say NO to free food but it becomes a bit untidy when you put a food price tag to your events. Ga re gane, there are some colleagues with a huge appetite and they are not even shy about it but isn’t it that there are people like that all over.

Le re tshabisa go ja, please! Another trend, initially good but now disturbing is that of organisations spoiling some rotten journalists by travelling with them to certain places, all expenses fully paid for. This includes food, accommodation and transportation. Things then become cozy when a drink or two is thrown in, nice but at what expense? Is it out of good will or tantamount to bribery?

Some associations tend to confuse it all with rubbing off bad publicity. Kgantele e nna, ao laitaka, o lebala o robetse ko Cresta Hotel ke go reketse biri? A guilty conscience then kicks in and stories are shelved. It is only a few that manage to look beyond the fancy trips and royal treatment and uphold journalism principles. Better you spoil journalists but without undue expectations, accept both the bad and the good coming your way.

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Abidal punches ticket to TS Galaxy

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[PHOTO:www.facebook.com/TownshipRollersFC]

Township Rollers’s defensive Midfielder Gape ‘Abidal’ Mohutsiwa has confirmed that he will be plying his trade at South African based TS Galaxy next season.

This follows rife speculation that Mohutsiwa’s deal with Galaxy might have somehow fallen off. The strong suspicions came about last week when the national first division side communicated the team’s new signings. Local based players of Mosha Gaolaolwe, Thero Setsile and Ezekiel Morake were mentioned in the list and Mohutsiwa’s name was suspiciously omitted. As if that was not enough, the team went on to show off pictures of the trio signing contracts with the team management but still no mention of Mohutsiwa.

Speaking to Sun Sport this week, Mohutsiwa explained that he had seen the communication but made nothing from it. “I am still going because even my work permit is ready, all is well and there is no need to panic,” he said.

The 22-year-old pointed out that TS Galaxy had informed that they will communicate dates to join them in South Africa. He is expecting their call anytime after completing the season this coming weekend.

“I also saw those pictures with the management and its is not like they signed the contracts last week. I suspect that they were just appreciating the performance made by my fellow colleagues Morake and Setsile during the COSAFA championships staged in Durban South Africa,” said Mohutsiwa.

The young Abidal as he is well known is convinced that the TS Galaxy management was just ‘boasting’ about the kind of talent they are bringing to their team. “I did not perform to the best of my ability during COSAFA championships but I cannot say they were neglecting me, I am actually fine with it,” he said.

Mohutsiwa added that as young as he is, he believes that he has a lot to offer and the intention is not to return home in a year or so. He has been signed for three years and the expectation is that he completes his term and perhaps find other lucrative deals out there.

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