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Social Light: The ultimate solution for brand appeal

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The advent of social media opened Mautsu’s eyes to a sea of opportunities to explore innovative solutions for creating employment in the areas of photography and publications.

Social Light is a media management company that specialises in creating targeted social media marketing, increasing brand recognition; improving brand loyalty, conversion, richer customer experiences, humanisation of brands and analysed feedback.  

“We work across different social media platforms including, Instagram, Youtube, Twitter, Facebook and LinkedIn,” says Mautsu.The 23-year -old Mautsu started exploring and testing his ideas while studying at the Botswana Accountancy College, where he was involved in voluntary work.

He was looking for something very challenging, a brand that could be accessed anywhere in the world. Mautsu started developing his portfolio project for Social Light in May 2014 through voluntary work. He has never received any external funding. 

Mautsu who is also the Human Resource Development Council (HRDC) Finance and Business representative for Small Medium Entrepreneurs (SMEs), has three employees and he takes time to educate them about the product.  Social Light spearheads new marketing in Africa by providing globally competitive services at affordable prices. 

It has so far developed social networks and provided services to key industry stakeholders among others Maitisong Festival, Botswana Institute of Chartered Accountants (BICA), Chain Reaction, Soul Food Comedy and Cappello.  

Mautsu believes that it is wonderful to sell to customers who have had prior experience with a brand. They streamline content and create social media presence as well as increase digital exposure by focusing on quality over quantity, he said. “Consumers are 71% more likely to make a purchase based on social media referrals. We are able to fulfil this objective by continuous immersion in research as well as observing, documenting and analysing trends and this increases brand recognition,” says Mautsu.

Research shows that there were 403 803 internet users in Botswana as of December 31, 2014, representing 18.5 percent of the population. Against this background Social Light intends to deliver tailor made marketing to these users specifically designed for their brand, events, products and services. “Through our wealth of experience, we can help you get your business to the right audiences anywhere in the world,” he said.

Mautsu believes that the services they offer can take many organisations to the next level of business. “There is nothing better than having customers becoming the voice of your brand. Make your brand appeal to the human side of your customers. Engage in conversation so they feel valued and give them a rich customer experience.”

He says they have medium to large clientelle and they are able to keep a successful customer base by continuous development in quality service and building of relationships.

“We also take care of our clients by educating them because they are key to our organisation and they need to have knowledge,” Mautsu said they connect the brand directly to the consumer; ensuring more value per marketing spend and an increase in effective consumer engagement. For the next ten years, Social Light sees itself being a global competitor, creating more jobs, and working with international companies.

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Matambo calls on financial sector to pick GDP

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Finance Minister, kenneth Matambo

Finance Minister Kenneth Matambo has announced that government is committed to support financial service sector to prop up the country’s Gross Domestic Product (GDP).

Currently contributing over 13 percent to GDP, Matambo said the sector has potential to increase its share. “Hence government’s interest in the sector,” said Matambo addressing delegates at the inaugural Botswana Insurance Holdings Limited (BIHL), Global Financial Summit.

The country has built a strong, resilient and fast growing financial sector underpinned by a robust regulatory framework. The finance minister who is expected to step down next year, noted that government’s commitment to the financial service sector has this year been buttressed by a number of laws passed in July relating to money laundering activities.

In addition, Matambo said the continued investment in the development of information, communication and technologies (ICTs) backbone infrastructure is also to support local banks’ rising appetite for online services.

The Minister said the country remains committed to maintaining micro-economic stability to spur private sector participation in the economy. “Our vision is to become a high income country by 2036,” said Matambo, challenging the private sector to step forward and help government to develop the country, bemoaning the low levels of financial inclusion and shallow domestic capital markets.

He said the private sector should come up with more initiatives to develop further the local capital markets. The Minister’s sentiments were also shared by Martin Davies, Managing Director for Emerging Markets and Africa at Deloitte who has challenged the country to start dealing with its low manufacturing value add.

“How do we start to diversify beyond the single commodity economy,” quizzed Davies, adding that manufacturing increase is vital for low inequality across the country.

“Inequality results in bad public policy, as the state starts to believe and think they have to intervene more,” said Davies, highlighting that the country needs to move away from the absolute concept of state drive growth. Meanwhile, minister Matambo has applauded the private sector for leading economic dialogue in the country through events such as the BIHL Global Finance Summit.

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First Lady advises women entrepreneurs

Keikantse Lesemela

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First lady, Neo Masisi

First Lady, Neo Masisi has urged women entrepreneurs to bring change in the economic development of the country and the rest of Africa.

Speaking during the Lioness Lean in Africa breakfast on Friday, Masisi said women entrepreneurs are remarkable engines of economic growth and job creation. “I believe women entrepreneurs hold incredible potential and credentials on the continent because Africa has the highest percentage of women entrepreneurs in the world.

It is projected that millions of much needed jobs will be created over the next decade and these will be created predominantly through small businesses which are mostly run by women,” said Masisi.She highlighted that women entrepreneurs are also the most powerful engine for equitably distributing growth and they are also solutions for addressing inequality on the continent.

“It is a proven fact that for many generations, women understand the simple concept of barter and commerce. These are the role models of our past and our present and they will continue to inspire new generations to do more for business to grow,” she said.

The Lioness Lean In Breakfast Series brings together inspirational and successful women entrepreneurs to share, inspire and connect with the next generation of great women-led start-ups.

The platform is based on a breakfast networking and speaker presentation format, which has been organized in locations across the African continent for the past year by Lionesses of Africa, empowering over one million women entrepreneurs across the continent.

Stanbic Bank Botswana Head of Personal Markets, Omphemetse Dube said they are pleased to bring the Lionesses of Africa Lean In platform to Botswana once again to bring together women entrepreneurs in the country and help to nurture their growth further.

“Botswana is blessed with a number of thriving female entrepreneurs, and the potential for the next generation of talent is strong. Platforms such as this are therefore paramount in growing the cause and we as a bank are proud to help champion that movement further,” said Dube.

Founder and CEO of Lionesses of Africa,Melanie Hawken noted that Gaborone is a growing and exciting centre for women’s entrepreneurship in Africa. “This is a must-attend event for women entrepreneurs in the country as it gives them the opportunity to hear the inspiring entrepreneurial stories of women who are building great businesses here,” she said.

The annual Lionesses of Africa event allows entrepreneurs to benefit from the insights and advice of women entrepreneurs who have seen and experienced it all and to also provide an excellent opportunity for networking.

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