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Social Light: The ultimate solution for brand appeal

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The advent of social media opened Mautsu’s eyes to a sea of opportunities to explore innovative solutions for creating employment in the areas of photography and publications.

Social Light is a media management company that specialises in creating targeted social media marketing, increasing brand recognition; improving brand loyalty, conversion, richer customer experiences, humanisation of brands and analysed feedback.  

“We work across different social media platforms including, Instagram, Youtube, Twitter, Facebook and LinkedIn,” says Mautsu.The 23-year -old Mautsu started exploring and testing his ideas while studying at the Botswana Accountancy College, where he was involved in voluntary work.

He was looking for something very challenging, a brand that could be accessed anywhere in the world. Mautsu started developing his portfolio project for Social Light in May 2014 through voluntary work. He has never received any external funding. 

Mautsu who is also the Human Resource Development Council (HRDC) Finance and Business representative for Small Medium Entrepreneurs (SMEs), has three employees and he takes time to educate them about the product.  Social Light spearheads new marketing in Africa by providing globally competitive services at affordable prices. 

It has so far developed social networks and provided services to key industry stakeholders among others Maitisong Festival, Botswana Institute of Chartered Accountants (BICA), Chain Reaction, Soul Food Comedy and Cappello.  

Mautsu believes that it is wonderful to sell to customers who have had prior experience with a brand. They streamline content and create social media presence as well as increase digital exposure by focusing on quality over quantity, he said. “Consumers are 71% more likely to make a purchase based on social media referrals. We are able to fulfil this objective by continuous immersion in research as well as observing, documenting and analysing trends and this increases brand recognition,” says Mautsu.

Research shows that there were 403 803 internet users in Botswana as of December 31, 2014, representing 18.5 percent of the population. Against this background Social Light intends to deliver tailor made marketing to these users specifically designed for their brand, events, products and services. “Through our wealth of experience, we can help you get your business to the right audiences anywhere in the world,” he said.

Mautsu believes that the services they offer can take many organisations to the next level of business. “There is nothing better than having customers becoming the voice of your brand. Make your brand appeal to the human side of your customers. Engage in conversation so they feel valued and give them a rich customer experience.”

He says they have medium to large clientelle and they are able to keep a successful customer base by continuous development in quality service and building of relationships.

“We also take care of our clients by educating them because they are key to our organisation and they need to have knowledge,” Mautsu said they connect the brand directly to the consumer; ensuring more value per marketing spend and an increase in effective consumer engagement. For the next ten years, Social Light sees itself being a global competitor, creating more jobs, and working with international companies.

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Business

Cell City rewards customers

Keikantse Lesemela

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Cell City gave away two Toyota Hilux pick up cars worth about P300 000 and three Hisense televion sets worth P15 000 each to their customers through their annual competition.

In partnership with Hisense and Orange Botswana, Cell City conducts annual competitions to reward their customers and contribute to citizen empowerment. Handing over the cars on Friday, Cell City Chief Executive Officer, Brian White said through the competition they want to satisfy their customers and give back to the community. “Cell City and Orange clients were given a chance to win either a Toyota Hilux pickup or a Hisense television set.

All they had to do was purchase any Hisense mobile phone from a Cell City or Orange retail outlet and fill in the competition form in the store,” said White.Thato Ntshabele, who won one of the cars told the Business Trends that she bought a Hisense cell phone worth P900. 00.

“I never expected that I can win a car. I was just filling the forms and dropped into the entry box and I forgot about it. I am so happy to receive this prize and I thank Cell City for this opportunity,” said Ntshabele. Another winner, Dimakatso Mmusi expressed his excitement saying he had always wanted a van and he is grateful to Cell City.

“I just bought a cell phone worth P899.00 at Cell City Railpark mall, I never expected anything, and I was just submitting the form as I was requested by the shop assistants. This car is very useful to me,” said Dimakatso.

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Smecha chillie hits the shelves

Keikantse Lesemela

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For the love of food and the passion to apply modern technology processes in food manufacturing locally, Kgalaletso Mothoagae established her own brand, Smecha specializing in relishes.

She processes and packages chillie in 325 gramms and 1 litre bottles selling at P50 and P150. She told the Business Trends that she decided to process chillies as it is one of the products that are rarely processed in the food industry.

She started cooking it for home consumption and later started selling to friends and currently the product has gone beyond borders at South African Spar shops and Restaurants. “I couldn’t look for any other vegetable as most of them have already been processed in the market. It is my first product of research in the food industry so I found out that I can do good business with this product. This chillie is free from preservatives but still has extended shelf life of 6 months,” said Mothoagae

The Kanye born young lady studied food technology and has the passion to explore the food processing market in Botswana and contribute to reduce the high food import bill. “I wanted to explore more about food and use my skills to contribute to the development of the local food processing and manufacturing industry. I also wanted to supplement my income at the same time,” said Mothoagae.

She has a degree in Food Technology. She says there is a lot of potential for business growth as there is a demand for the product locally and in South Africa. “My main customers are individuals in homes, they have embraced the product, and they love the taste. There is also a market that has been secured in SA; it is available in several shops like spars and some restaurants”. In future, Mothoagae said she would increase the product range to 10 using various vegetables and flavours.

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