Business Botswana media sector committee has motivated the Ministry of Presidential Affairs and Public Administration through the Office of the President to introduce a media levy in Botswana.
The proposal which was routed through government’s spokesperson, Dr Jeff Ramsay sometime in October 2015, will amongst other things promote, sponsor, authorise, manage, control or cause to be arranged, organised, conducted, authorised or commissioned, the obtaining of all kinds of advertising research, media audience research, surveys, investigations and reports.
It will further publish media audience and product/brand research for the benefit of all stakeholders.Moreover, the levy will also assist in training for the industry, advocacy and awareness raising.
It is also expected to fund the Advertising Standards Authority, which would be a self-regulatory organisation of the advertising industry in Botswana. Its role would be to regulate the content of advertisements, sales promotions and direct marketing in Botswana by investigating complaints made about adverts, sales promotions or direct marketing, and deciding whether such advertising complies with its advertising standards codes.
The proposal was prepared by Thabo Majola, Vice Chairperson Business Botswana Media Sector.
Speaking to Midweek Sun recently, Dr Jeff Ramsay said that government welcomes the proposal. “There has been a discussion on such a concept for many years and this has come at a good time. We believe it will shape and develop the local media industry further. It is part of the High Level Consultative Council and it has to go through other stages until the final full report is given to the Minister,” said Ramsay.
Majola told The Midweek Sun that the stakeholders are still discussing the modalities and details of the levy. “We are hoping that the levy will be introduced this year if things go as anticipated,” he added.
The proposal indicates that there is need in Botswana to have comprehensive, unbiased, reliable, regular and technically excellent survey. “Its purpose would be to provide data about the use of the mass media, and the consumption of products and services by users of the mass media.
The research data produced has to be comprehensive enough so that it could be used for target marketing and aid advertisers, and their advertising agencies in taking decisions about the selection of media for their advertising campaigns. Media owners have to be able to use the data to market their media, and for strategic editorial and programme planning,” reads part of the proposal.
There have in the past been attempts to report on the readership of newspapers and magazines and listenership of radio stations by way of surveys, which were commissioned by publishers themselves and BOCRA to large extent.
According to the proposal, “In order to best meet the requirements of users, it’s important that we conduct research that is jointly controlled by the advertisers, the advertising agencies and media owners. This would ensure complete acceptance of the survey data because it’s planning would be conducted impartially, and all interested parties would supervise the field work and report production.”
The proposed structure
An institute or Foundation needs to be set up. Proposed names are the Media Research Institute/Foundation.
The proposal is to then appoint Board of directors representing all interested stakeholders under the Business Botswana Media Sector and representatives from the Government. The board will be responsible for playing the oversight role and ensuring that all research is conducted and service providers are appointed in clear and transparent manner.
It will be the responsibility of the Executive Director and the board to approve the Institute or Foundation’s strategy and staffing requirements. The main mandate will be to ensure that the general public has access to proper research statistics and for the collection of the Levy from the various media houses.
How will the Media Research Institute/Foundation be funded?
The collection of the levy should be straight forward process. The funds will be collected by media owners on behalf of the industry. The proposal is to charge 1.5 percent levy on all advertising placed in Botswana.
The levy is calculated after all discounts and agency commissions have been deducted. The levy should be remitted on monthly basis. This can be discussed and agreed upon by all the members of the Business Botswana media sector.
OLOPENG HEAPS PRAISE ON BSE FINANCE CHALLENGE
Botswana Stock Exchange’s annual finance and investment competition for secondary school students has been applauded by the Minister of Tertiary Education, Research, Science and Technology, Thapelo Olopeng.
The initiative, a capital market awareness tool that has been running for the past seven years, is increasing financial literacy and a culture of investment among young people. The initiative will see the country raise future billionaires through the stock markets. “It is a breath of fresh air to have tertiary students who are financially literate, who can manage their finances,” said the minister.
He urged students to invest even the smallest allowances they earn and have a hassle-free life after university. “Investing on the stock exchange is not only preserved for the rich, but for anyone with a bank account,” said Olopeng.
The minister said the secondary schools finance and investment competition is participation of the private sector in bridging the knowledge divide.Olopeng said the private sector participation augments his ministry’s efforts of providing and building knowledge and innovation through the development and implementation of the policy on tertiary education, research, science and technology to transform the economy from a resource based to a knowledge based.
“In this connection, we will continue to empower our students in order for them to lead better and successful lives which can propel them into the innovation ecosystem,” said Olopeng. BSE Chief Executive Officer, Thapelo Tsheole said the Senior Secondary Schools Finance and Investment Competition, first established in 2013 aims to sensitise and educate the student community about capital markets, with the strategic aim to increase financial literacy and promote a culture of investing at a young age.
The competition is open to all senior secondary schools across the country, including private and public senior secondary schools.
WE ARE NOT USING DIAMONDS TO KILL ELEPHANTS, THAT’S HOGWASH! – BOTSWANA MINISTER
Botswana is not using diamonds to kill elephants as alleged by some conservationists after the southern African country announced plans to lift a ban on elephant hunting to address growing conflict between humans and wildlife, a government official has said.
Minister of mineral resources, Green technology and energy security Eric Molale told a mining conference in Gaborone on Monday that the activists were tarnishing the image of Botswana. “That’s hogwash because we as Botswana are [good] conservationists and it is us who worked hard to make sure these elephants [are] brought to the numbers that we do have now,” he said.
“When conflicts arise, it is through consultation, [that we] find out how we can best manage our resources. The people have spoken and we are going to be managing the elephants in the best way that we can.
“We are not culling, we have re-introduced the trophy hunting and if you take 400 elephants per annum for trophy hunting against the 3-5% annual growth rate of the elephant herd that we have…[we are] just barely scratching on the surface.”
Botswana has about 130 000 elephants, the world’s largest population.Molale said Botswana will remain focused on things that are beneficial to the country and will not be distracted by issues spread by people that are not even privy to how things are done in the country.
“We have, however, invited them to come and learn more about what we are doing so they can better understand those important aspects of flora and fauna…”The conflict between humans and elephants had gone up since the ban was introduced in 2014.
Tourism is the second source of foreign income in Botswana after diamonds and conservationists fear that the former will be affected is the government cull elephant.
[Rough and Polished]
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