Pan African micro lender, Letshego Holdings unveiled a refreshed look of its brand last week in Gaborone. The company has a clear strategy of building a leading African financial services group focused on financial inclusion.
Speaking at the company’s financial results stakeholder engagement on Friday, group head of corporate affairs, Mythri Sambasivan-George said, “Delivering on this will only be possible through strong relationships with our customers, with our strategic partners, and with communities. Our refreshed brand reflects this sense of Letshego, the company, providing support and upliftment through the base, and symbolising growth with our customers and communities through upward motion of the Letshego logo. Our promise to our stakeholders, ‘Let’s improve life’, comes alive as we share news of continued progress on strategic delivery.”
She also noted that as part of the company’s transformation process, it will rename some of its foreign based businesses during the year 2016. The businesses will be renamed Letshego.
The refreshed brand look and logo will also rollout in its 10 country footprint to build a leading financial services brand in the continent. “We believe this is an opportune time to refresh our brand as Letshego marks 18 years of existence this year, having made strides in diversifying across our footprint,” she added.
The company will also focus on delivering simple, appropriate and affordable solutions with access anytime, anywhere; with enhancements to customer access points continuing across the Letshego footprint.
Business Trends has also learnt that the use of mobile money is well established in Kenya and following this, similar initiatives will be explored in other countries with suitable environments.
New developments include securing a dedicated Letshego short code in Mozambique, Namibia and Rwanda plus registration of Faidika’s customer access points in Tanzania as agencies from the newly acquired Advans Bank Tanzania.
Moreover, the company said continued investment in people and systems has strengthened its operating platform, with Letshego Mozambique now live with USSD mobile banking. Additional customer solutions in partnership with a local mobile operator in Mozambique are planned for 2016, with similar initiatives being progressed in other deposit taking countries.
The enhancement of existing products to ensure continued market relevance continues while for micro and small enterprises, agriculture, health and education solutions have been piloted in East Africa.
Letshego Holdings was incorporated in 1998, and is headquartered in Gaborone, Botswana and was publicly listed on the Botswana Stock Exchange in 2002.
It is a Botswana International Financial Services Centre – accredited holding company with lending and deposit taking subsidiaries across ten countries in Southern, East and West Africa-Botswana, Kenya, Lesotho, Mozambique, Namibia, Rwanda, Swaziland, Tanzania, Nigeria and Uganda.
Cell City rewards customers
Cell City gave away two Toyota Hilux pick up cars worth about P300 000 and three Hisense televion sets worth P15 000 each to their customers through their annual competition.
In partnership with Hisense and Orange Botswana, Cell City conducts annual competitions to reward their customers and contribute to citizen empowerment. Handing over the cars on Friday, Cell City Chief Executive Officer, Brian White said through the competition they want to satisfy their customers and give back to the community. “Cell City and Orange clients were given a chance to win either a Toyota Hilux pickup or a Hisense television set.
All they had to do was purchase any Hisense mobile phone from a Cell City or Orange retail outlet and fill in the competition form in the store,” said White.Thato Ntshabele, who won one of the cars told the Business Trends that she bought a Hisense cell phone worth P900. 00.
“I never expected that I can win a car. I was just filling the forms and dropped into the entry box and I forgot about it. I am so happy to receive this prize and I thank Cell City for this opportunity,” said Ntshabele. Another winner, Dimakatso Mmusi expressed his excitement saying he had always wanted a van and he is grateful to Cell City.
“I just bought a cell phone worth P899.00 at Cell City Railpark mall, I never expected anything, and I was just submitting the form as I was requested by the shop assistants. This car is very useful to me,” said Dimakatso.
Smecha chillie hits the shelves
For the love of food and the passion to apply modern technology processes in food manufacturing locally, Kgalaletso Mothoagae established her own brand, Smecha specializing in relishes.
She processes and packages chillie in 325 gramms and 1 litre bottles selling at P50 and P150. She told the Business Trends that she decided to process chillies as it is one of the products that are rarely processed in the food industry.
She started cooking it for home consumption and later started selling to friends and currently the product has gone beyond borders at South African Spar shops and Restaurants. “I couldn’t look for any other vegetable as most of them have already been processed in the market. It is my first product of research in the food industry so I found out that I can do good business with this product. This chillie is free from preservatives but still has extended shelf life of 6 months,” said Mothoagae
The Kanye born young lady studied food technology and has the passion to explore the food processing market in Botswana and contribute to reduce the high food import bill. “I wanted to explore more about food and use my skills to contribute to the development of the local food processing and manufacturing industry. I also wanted to supplement my income at the same time,” said Mothoagae.
She has a degree in Food Technology. She says there is a lot of potential for business growth as there is a demand for the product locally and in South Africa. “My main customers are individuals in homes, they have embraced the product, and they love the taste. There is also a market that has been secured in SA; it is available in several shops like spars and some restaurants”. In future, Mothoagae said she would increase the product range to 10 using various vegetables and flavours.
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