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“Music is my Business” seminar to empower local artists

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Director of Association of Music Friends (AMF) Tony Petros is adamant that music is serious business and that artists should be accorded the opportunity to network and learn from each other. He said this is what would happen at the upcoming first ever music seminar slated for December under the theme, ‘My music means business.’ This first of its kind event will bring artists and music stakeholders all under one roof, noted Petros, who also said that the seminar would empower artists to take their craft seriously.

“This will be the first ever music business seminar and it is the ultimate platform to advocate for the arts as well as lobbying for the Arts enthusiastic population,” he said. Petros explained that AMF is an edutainment platform aimed at networking, as they believe that this could optimise opportunities in the music industry thereby accelerating music business. According to Petros, the music seminar is a two-day seminar delivered into a workshop format, aimed at ensuring that participants easily interact with speakers, according to Petros.

He emphasised that they wish to diversify artists through skill transferring to the participants; hence music plays a pivotal role in business related to the arts. When quizzed on what prompted him to come up with such an initiative, he responded that there is little investment in the music industry despite the fact that it is quite rewarding to all stakeholders. “Lack of statistics in our industry makes it hard to realise the business opportunity in the arts,” he said.

Some of the prominent guests expected to grace the seminar include a delegation from Kaya FM as well as music compiler Pheko Kgengoe of Sony Music, Universal Music Africa, which recently signed Vee Mampeezy and Record Executive and President of Zambia Association of Musicians (ZAM) Davison Munsanda to mention a few. Petros added that they expect a sizeable number of local guests to also attend. “We are expecting regulatory bodies like COSBOTS, BOCRA, CIPA and Botswana Innovation Hub and industry captains like Limkokwing Entrepreneurship Acceleration Platform, Faculty of Multimedia, Sound and Music and other many stakeholders.”

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CHARMA GAL DROPS NEW ALBUM

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GOING PLACES:The singer has a new offering

CharmaGal is back with a bang. After a hiatus, following her hit Jabu last year, she has released an all Setswana thriller album just in time for festive.

The local music sensational is back into her stardom feat, the album brings yet another set of tracks in her 8-track album titled Lekgamu la bananyana. Touch Records in Gaborone officially released the album this past week.

During a media brief held at Botswana Craft in Gaborone this past week, CharmaGal revealed that she has been working hard on the album thus having high expectations on it. According to Charma, Lekgamu la bananyana is a notch high than her previous music deliverables.

Speaking to Vibe a day before boarding a plane to the United Kingdom where she was performing alongside South Africa’s BabesWodumo, she said that what makes her unique is staying to her craft. The Mmokolodi hit-maker said that it is giving what you are to the people that then opportunities arise for artists.

“People need to stay true to their uniqueness, this new album represent my style of delivering music, that represents my key and my melody that is why it is easy for people to react to it,” shared CharmaGal.

She also said that piracy is a concern in the music fraternity, adding that she has targets she has set for herself in regards to the number of copies she wants to sell on the album. “New technology remains a mystery for us artists, in a day after the release of the album, people will be she sharing out the music through Whatsapp and other social media networks and that is amazing.”

Meanwhile, a week after the release of the album, track 3, dubbed Banyana, is driving CharmaGal fans crazy. The song has already been played on various radio stations in the country. In the song, CharmaGal says that she does not need to get to work because she has hangover garnered from the weekend. **The album is available at most music stores.

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Shamele drops solo kwaito offering

Irene Shone

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omolemo Thepa aka Shamele says kwaito music has taken out the artiste in him and he plans to elevate the genre as time goes. The 27-year-old recently released his first-ever solo single dubbed, ‘Dula S’tilo’.

He tells Vibe that the new single was actually written to honour the president of Botswana, Mokgweetsi Masisi as he sat on the presidency throne. He explains that he has been in the music industry for the past six years, featuring other artistes but decided to [produce his solo work this year.

“I have written this song and composed it to dedicate it to Masisi as a way of welcoming him to his new position,” he says.Shamele is confident that having worked with a variety of well-established artistes has given him light and direction to grow the Kwaito genre. Asked why he chose Kwaito of all other genres, he said that Kwaito is unstoppable and just needs nurturing.

“I found Kwaito in existence when I was growing up, and I have never come across any boring rhythm of Kwaito music. It is just unstoppable and thus, I want to be associated to it.”
He also shares with Vibe that local talent kept him motivated to also have a dream of becoming a solo artiste.

“The Real Magosi group inspired me to be where I am today together with all the local artistes in general because I embrace local music.” Shamele further says that he takes pride in the fact that he has already performed his song in the president’s presence recently in Moshupa at an event.

He also appreciates the positive feedback that he already has on his new work. Dula S’tilo currently enjoys airplay at Duma Fm, RB1 and RB2. The single was produced at True-African Studios. Shamele says that at the moment, he is focused on building his brand and give his fans and the local music industry the best.

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