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Jojo’s platinum sales initiative in motion

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One of Botswana’s most celebrated traditional artists Jojo, aims to sell over 100 000 copies of her brand new album titled Borrasetori, which is her sophomore album following her first studio Mpatiseng. When this publication published a story of her intentions to sell 100 000 copies locally recently, some skeptics brushed her off as they strongly believed that she was clutching at straws and inviting media attention on the impossible.

But the energetic artist has not allowed the naysayers to put her down as she has started distributing the album. This weekend Vibe caught up with Jojo in Francistown at Monarch complex where she was busy marketing and distributing copies of her album. In an interview, she pointed out that some people had tried to discourage her but she would not let any negativity halt her plans. “I was very lucky to meet my current manager Gilbert Seagile popularly known as PP in the local music industry when I first made my entry.

He has instilled in me the hard-core personality; I am rarely intimidated and always focus on what I set my eyes on. Through hard work and determination, I have managed to make a mark across southern Africa. This is a clear sign that I have the courage to face masses in my musical career,” she said. Jojo added that her 100 000 copies project would be a resounding success.

“Even though I cannot state the exact number of CDs I have managed to distribute over the last two months, I can assure you that the figures are escalating daily and by next year I will have probably achieved my goal of reaching platinum status,” she said confidently. Her manager, PP, reiterated that the album is selling like hot cakes. “We are targeting as many people as we can. There are high profile people including government employees and celebrities who have already bought this album. We are taking this great project to the people,” he said.

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CHARMA GAL DROPS NEW ALBUM

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GOING PLACES:The singer has a new offering

CharmaGal is back with a bang. After a hiatus, following her hit Jabu last year, she has released an all Setswana thriller album just in time for festive.

The local music sensational is back into her stardom feat, the album brings yet another set of tracks in her 8-track album titled Lekgamu la bananyana. Touch Records in Gaborone officially released the album this past week.

During a media brief held at Botswana Craft in Gaborone this past week, CharmaGal revealed that she has been working hard on the album thus having high expectations on it. According to Charma, Lekgamu la bananyana is a notch high than her previous music deliverables.

Speaking to Vibe a day before boarding a plane to the United Kingdom where she was performing alongside South Africa’s BabesWodumo, she said that what makes her unique is staying to her craft. The Mmokolodi hit-maker said that it is giving what you are to the people that then opportunities arise for artists.

“People need to stay true to their uniqueness, this new album represent my style of delivering music, that represents my key and my melody that is why it is easy for people to react to it,” shared CharmaGal.

She also said that piracy is a concern in the music fraternity, adding that she has targets she has set for herself in regards to the number of copies she wants to sell on the album. “New technology remains a mystery for us artists, in a day after the release of the album, people will be she sharing out the music through Whatsapp and other social media networks and that is amazing.”

Meanwhile, a week after the release of the album, track 3, dubbed Banyana, is driving CharmaGal fans crazy. The song has already been played on various radio stations in the country. In the song, CharmaGal says that she does not need to get to work because she has hangover garnered from the weekend. **The album is available at most music stores.

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Shamele drops solo kwaito offering

Irene Shone

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omolemo Thepa aka Shamele says kwaito music has taken out the artiste in him and he plans to elevate the genre as time goes. The 27-year-old recently released his first-ever solo single dubbed, ‘Dula S’tilo’.

He tells Vibe that the new single was actually written to honour the president of Botswana, Mokgweetsi Masisi as he sat on the presidency throne. He explains that he has been in the music industry for the past six years, featuring other artistes but decided to [produce his solo work this year.

“I have written this song and composed it to dedicate it to Masisi as a way of welcoming him to his new position,” he says.Shamele is confident that having worked with a variety of well-established artistes has given him light and direction to grow the Kwaito genre. Asked why he chose Kwaito of all other genres, he said that Kwaito is unstoppable and just needs nurturing.

“I found Kwaito in existence when I was growing up, and I have never come across any boring rhythm of Kwaito music. It is just unstoppable and thus, I want to be associated to it.”
He also shares with Vibe that local talent kept him motivated to also have a dream of becoming a solo artiste.

“The Real Magosi group inspired me to be where I am today together with all the local artistes in general because I embrace local music.” Shamele further says that he takes pride in the fact that he has already performed his song in the president’s presence recently in Moshupa at an event.

He also appreciates the positive feedback that he already has on his new work. Dula S’tilo currently enjoys airplay at Duma Fm, RB1 and RB2. The single was produced at True-African Studios. Shamele says that at the moment, he is focused on building his brand and give his fans and the local music industry the best.

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